About the Business

Stirlings Jewellers are the independent retail jewllers in Walsall. John Stirling opened the first shop in 1893 on Park Street (picture on right). In the early 1900's, he made the short move to the Victorian Arcade where the shop still stands today. When John Stirling passed away, his daughter, known as 'Mrs. Stirling' although she never married, carried on the business until her retirement in 1936.

John Parker, known as "The Chief", then bought the business. He built upon the sound foundations and the business continued through the War years and flourished in the post-war era where Stirlings reputation for trust and quality became renowned. John Parker retired in 1984.


M. Lafey
18 Dec, 2022

I worked at Sterling Jewellers, in Victorian Arcade, Walsall. I left business in 2012. The shop setting was old fashioned, to bring customers to trust the old traditional family business. The business had temporarily second shop in the same Victorian Arcade, where customers could sell scrap gold. That shop was closed probably in 2013, as price of gold and customers demand to sell scrap gold subsided. Stirlings had many returning customers, who would come in to buy again or just to chat to the staff or the boss. The boss was GeaVa - Gordon Allen with his sons Bradley & Brent Allen. The history, how Stirlings came to life was discussed many times. We know that John Stirling started the shop in

Location & Hours

The Victorian Arcade

Walsall, WS1 1RE
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