The Jewellery Quarter is well defined and historically referred to as the Hockley area. However, the Jewellery Quarter Business Improvement District (JQ BID) extends far beyond this. In fact it covers 300 acres, making it the largest BID area in Birmingham. The JQ BID area is bounded by the JQ side of Great Charles Street, Livery Street, Great Hampton Street, Hockley Hill, Key Hill Drive, Icknield Street, Sandpits and Summer Row.
With such a large area and a diverse mix of business uses, this area rightly deserves its affectionate nickname ‘Birmingham's Gem'.
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