About the Business

Sweet Pea designer Siobhan O'Neill has been making jewellery since the early 1990s. Her special strength is her unique sense of colour and she travels the world searching for the most precious and rare stones. She describes the process of selecting the perfect colour combinations to create her distinctive signature pieces as similar to that of weaving different coloured yarns together. Her eagle eye hunts out the most unusual colours and cuts, and the quality has to be impeccable.

Siobhan started out creating one-off pieces for the then rising stars of the catwalk such as John Galliano, Alexander McQueen, Ally Cappellino and Rifat Ozbek, while at the same time selling her own-label parasols and umbrellas at Harvey Nichols and Bergdorf Goodman. After a short period spent working for other designers including handbag designer Anya Hindmarch, Siobhan decided to set up her own business, Sweet Pea, in 1991.

Location & Hours

77 Gloucester Avenue

Camden Town, NW1 8LD
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