About the Business

We are an award winning, independent, Surrey jewellers with stores in Guildford and Smithbrook Kilns, Cranleigh. We are passionate about beautiful jewellery and we have been creating the most gorgeous designs at our Surrey workshop since 1986. Gold, diamonds, platinum, sapphires and the myriad of nature's best gemstones, we love them all. Way back in the mid 80's when The Hoff spoke to his car and Chris de Burgh wooed his lady in red, two young men dared to dream! With side partings and drain pipe jeans they dreamt of a jewellery emporium the likes of which had never been seen.

The alliance of art graduate and bond street jeweller was like a diamond in the rough, not much to look at but with huge potential. Armed with buckets of enthusiasm, an eagerness for hard work and a fair wind the pair set off on the journey that is Simon Pure. Along the way they have created iconic and classic collections such as Lilly and Flute and scooped a clutch of national and international awards!

Reviews

Leigh Dancer
28 Dec, 2016

Bought my fiancé coronet engagement ring rolling from the Guildford shop. The staff were excellent & knowledgeable. The finance offers are a big help. I paid for mine in 4 payments over 6 or so my months. Was perfect for me thank you to the staff at Simon Pure. I'm now engaged to my beautiful Fiancé Nadine, who is over the moon with my choice. Can't fault thank you again.

Jessica Wilson
28 Dec, 2016

I have an engagement, wedding and eternity rings set from here and just got a bangle. The service here is impeccable and the designs are both beautiful and unusual.

Suzanne Davies
28 Dec, 2016

I have been a customer of Simon Pure since day 1! They are just superb! Nothing is too much trouble and the craftsmanship, designs, creativity and quality are just outstanding.

Location & Hours

5 Swan Lane

Guildford, GU1 4EQ
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